Hairoics Celebrates 25 Years
Sandy and Jim Williams–celebrating 25 years with Hairoics.
Jim and Sandy Williams threw a party at Hairoics Friday night—a little bit of wine, some wonderful food from Red Sky Cafe, and an evening of laughter and great conversation. It was all about celebrating 25 years of being in business on the Outer Banks and it seemed the perfect way to showcase what the couple have meant to their customers and employees over the years.
The couple’s vision was always to do more than style hair and the Kill Devil Hills location gives them plenty of room for their day spa and massage rooms. “In all the years of growing,” Sandy said. “We got to design the spa in the way we thought it should flow.”
They made their name, of course, with their Outer Banks customers and wedding parties by how well they style hair—something Sandy seems to take real pride in. “We encourage our stylists to know everything that’s happening in the cities,” she said. “We can do anything they do in New York or Chicago. Anything from traditional to cutting edge.”
That’s the nuts and bolts of how a company sees it’s business and makes decisions that allow it to grow, but it does not explain how they have been so successful for so long. That answer seems absurdly simple.
“We have a great crew, and they’re all so happy,” Sandy said.
Stylist Ruth Fisher has been with the Heroics for 10 years and she is quick to agree. She lives almost in Moyock—“I drive 104 miles every day”—and loves coming to work.
“It’s so positive. It’s a great place to work with a great climate,” she said. “Jim and Sandy know they have to surround themselves with positive people. Everybody likes one another who works here.”
That sense of enjoying being together was apparent throughout the evening—in the way long-time customer interacted with the employees and interacted with each other. One customer remarked, “I come here and I have great conversations. It’s not just getting my hair cut.”
That was the vision that the Williams had from the beginning, that Hairoics would be more than a place look great—it would also be a place that would help people to feel good about themselves.
“Twenty-five years,” Jim said. “It’s been a wonderful journey.”
